ELEMENTAL ENERGIES

When redesigning the Elemental Energies website, the goal was clear: create a user-friendly, modern platform that could grow alongside the business. The brief outlined 20 components, but the challenge was more than just hitting that number—it was about building a cohesive design system that could adapt and evolve seamlessly.

My solution was a modular design approach. By designing the site as a system of reusable components, I made it incredibly flexible and easy to scale. Whether the team needs a new landing page, a promotional section, or a feature update, they can mix and match components without disrupting the overall look and feel.

Consistency was key to making this work. I created a detailed style guide in Figma to establish the foundation for typography, colours, spacing, and interactive elements. This guide ensured that every component worked harmoniously, no matter how it was used.

From a UX perspective, I simplified the sitemap to reduce unnecessary clicks and make important content easily accessible. Clean navigation and clear visual hierarchies guide users effortlessly through the site. For the UI, I focused on balancing a modern, professional aesthetic with an approachable, energy-focused vibe that reflects Elemental Energies' mission.

The outcome was, a scalable website that empowers both users and the business. It’s designed not just for today’s needs but for whatever comes next.