TAXWORLD
This is the initial concept design we created for the rebranded Taxworld website. This is a website used by students studying to be chartered accountants. Seeing as this is a website targeted towards students we wanted to freshen up the design, to make what can be a seen to be dull topic exciting and interactive.
UX PROCESS
Full analytics review
Current site performance
Current site pain points
Stakeholder and Users interviews
Behavioural flow insights and user journey analysis
Hotjar Review
Key pages real-life data and behaviour review in conjunction with analytics
This is the final design the client decided to go with, a more toned down version of the initial concept.
