LIA is the Centre of Excellence for the Education and Development of Finance Professionals - dedicated to enabling and promoting the highest quality standards in financial advisory practice.

Alongside the LIA team, we conducted a site structure review and card sorting exercise, leading to a new sitemap and improved user flow. In addition to a new main navigation structure, we also integrated in-page navigation on each of the course detail pages. We wanted to cater to the needs of the user give them the opportunity to quickly access their desired content.

The finished website has delivered an increase in pages per session, session duration and an overall reduction in bounce rate on all key pages. We can see that the improved navigation system is increasing the 'browsability' of the site and users engagement metrics are up across the board.