VCMO (Virtual CMO)

Designing the VCMO platform was a significant challenge because it was a completely new product with no previous site or framework to build upon.

The objective was to create an intuitive, professional platform that effectively communicates the benefits of virtual CMO services to a diverse range of businesses with unique needs.

The challenge was to educate potential clients about the value of a virtual CMO while ensuring that the platform could scale as the business grew.

Key solutions
The design had to be versatile enough to cater to different types of businesses, from startups to established enterprises, each with varying levels of familiarity with marketing strategies and needs.

Additionally, the platform needed to establish trust and credibility because users are entrusting their marketing leadership to a virtual service.